4/16/12 the 4-Step Process of Developing the Fear Apple

4/16/12 the 4-Step Process of Developing the Fear Apple.

“Fear don’t be afraid to use it, but use it wisely” that was the Quote of the day that our teacher use through the class. We got on the subject of the 4-step process of developing the Fear apple.

1) Intro. the threat- stronger, Hey you!, power

2) Demonstrate that the audience is at risk- decision

3) Intro. the solution- double

4) Should the audience- they can perform the solution.

Then we started to go more into other different categories of this Fear apple

Strength

1.       Serious – likely to happen

2.       Make many references

3.       Vivid word pictures- Describes what it will do to you

Personalize- the message

1.       Ref. often to you audience chances- starts throwing out numbers, facts.

2.       Personalize- to that person say YOU

3.       Emphasize the emends