3/21/12 A.I.D.A/ Attention

3/21/12 A.I.D.A/ Attention

We talked about A.I.D.A and what it means Attention, Interest, Desire, and Action. We started to talked about attention and the different quotes we use to get the attention from the audience. Some quotes were “Hey, you!”, “Buy it now!”, You won’t?”, “I’ve got!”. These were some quotes we can use to get through the W.I.F.F.M.  We so can use bright light, sexy food, noses, smells, signs, offer, short, trip, water balloon, peer pressure. We you selling your product you have to stand out from the crowed and be bold. That’s why you need to know your audience and break the W.I.F.F.M but you only have 9.10sec before their W.I.F.F.M close again.

3/14/12 Brands

3/14/12 Brands

We started too talked about the different brands that we used over the course of one day. I learned that I use a lot of different products every day. And in the time period of 30mins I use like 10 to 15 things. We learn that the people between the ages of 8-4 want to buy everything they see and the things that interest them. The ages 18-30 is where you start to get into brands and keep them for the rest of their life until they die.

3/12/12 Selling to People (Ripping them off)

3/12/12 Selling to People (Ripping them off)

We had a task to write down food that we seen over the weekend. Like organic, fresh, grown-up, 100 celeries, difference between names of same food.  We talked about the dos and don’ts of language to translate for the audience the do’s are, create emotion, simply, focused, concise. The don’ts are cliché’s, soft language, and double-speak, betray your audience. And our homework for next class was to look out for all the barns we use in one day.  We also learned about F.A.B. because you always sale the benefits. F.A.B. means Features- common among like items, Attributes- specific items, and Benefits- power.

3/9/12 Soft Language

3/9/12 Soft Language

We turned in the first Act for our radio show but I didn’t turn mine in to the next class. We learned that “Words are our most powerful drug”. The Audience they want some type of power. We need to sell it to them in a story, don’t just give it to them are you will have nothing left yourself, lie to sell what you need and want the audience to have from you and your stories, there is a Dark side to stories.  We learned the “Words can make us feel in power”.  

3/7/12 Abstract and Concrete

3/7/12 Abstract and Concrete

We contain to talk about abstract and that it means to tell and is about love. Concrete and that it mean show and fluffy puppy, tiny, happy. They we started to talked how to make things more memorable like if we can see it and if it has emotion. We learned about how to break down things.

·         Asset- already have

·         Investment- hope to have

·         Security- more guaranteed

·         Equity- owner ship, return on an investment

·         Stock- narrow down

·         Common stock- we go out

We also learned that we should use one word stories like 911, Nixon, bounties. And two words like world’s fair, lady gaga, and cold war. Don’t do the work make them do the work for you. And we learned about S.A.F.E.S.T. - Statistics, Analogies, Facts, Examples, Stories, and Testimonials.

3/5/12 Words

3/5/12 Words

In today’s class we were talking about words that and how we could sell using them and the different things that goes into that. I learned that you have 2.3 seconds to sell to your audience because that’s how long you have their attention until they look for something else. Like when you are searching the web and the pages don’t load right way most people click another page and go look for something else. We also learned that we should not use slang and to avoid using stereotypes.  We talk about abstract and concrete. Abstract you tell, concepts, ism and values. Concrete you show, illustrations, religion and honesty.

2/29/12 War of the Worlds

2/29/12 War of the Worlds

We were talking about the different radio station and how it was one of the main sources of music and for people to hear what was going on in the world at that time. We listen to a radio broadcast from Orson Wells called War of the Worlds. It was a broadcast that many people thought was real and thought that aliens came from outer space. That’s caused lots of people to panic. In the radio broadcast you could hear echo’s of emotion, it didn’t sound like it was scripted, they repeated names so you could know who people where. Lots of people where made when they found out that it were a Halloween prank.  We also got our assignments to make our own radio projects.