3/21/12 A.I.D.A/ Attention

3/21/12 A.I.D.A/ Attention

We talked about A.I.D.A and what it means Attention, Interest, Desire, and Action. We started to talked about attention and the different quotes we use to get the attention from the audience. Some quotes were “Hey, you!”, “Buy it now!”, You won’t?”, “I’ve got!”. These were some quotes we can use to get through the W.I.F.F.M.  We so can use bright light, sexy food, noses, smells, signs, offer, short, trip, water balloon, peer pressure. We you selling your product you have to stand out from the crowed and be bold. That’s why you need to know your audience and break the W.I.F.F.M but you only have 9.10sec before their W.I.F.F.M close again.