3/12/12 Selling to People (Ripping them off)
We had a task to write down food that we seen over the
weekend. Like organic, fresh, grown-up, 100 celeries, difference between names
of same food. We talked about the dos
and don’ts of language to translate for the audience the do’s are, create
emotion, simply, focused, concise. The don’ts are cliché’s, soft language, and
double-speak, betray your audience. And our homework for next class was to look
out for all the barns we use in one day. We also learned about F.A.B. because you
always sale the benefits. F.A.B. means Features- common among like items,
Attributes- specific items, and Benefits- power.
No comments:
Post a Comment